Back-Lit Bench Advertising

The small cost for starting a Back-Lit Advertising Bench Business is different than the traditional business startup cost, which requires at least $50,000.00 in working capital, furniture, marketing, equipment, office space, signage, etc. When you own and operate a bench advertising business it is inexpensive and does not require much start up money. Plus you can work out of your own home or garage.  With a traditional business you have to locate your clients. However, owning this bench advertising business, your clients will find you when you advertise on your own ad bench!!  Perhaps you already own a small business, then by also owning an advertising business you can use any unsold assets to promote your other business.

Placed inside stores, these patent pending back-lit benches (see Models and Specifications) serve as an outdoor advertising source for you to sell Indoor advertising on. These back-lit ad benches work well inside convenience stores, supermarkets, malls, golf course club houses, casinos, liquor stores, office complexes, apartment complexes, restaurants, colleges, shopping centers, truck stops, retail outlets, trailer courts, office buildings, mortgage companies, movie theaters, fairs, trade schools, fitness centers, theme parks, grocery stores, sporting events, area attractions, bowling allies, airports, hardware stores, pharmacies, resort, motels, etc. You control your own advertising income with this ad bench business and you decide who will advertise on them and at what price!

The business principle is very simple, perhaps that is why it works so well. After you have found locations to site your ad benches, in various businesses with medium to heavy pedestrian traffic, you can locate businesses to advertise on them. Usually an advertising customer or client will sign a 6 month to 1 year contract with you. This leaves plenty of time for you to continue building your back-lit bench advertising business in more areas, in a one hour drive from your office you could cover 50 miles! You’ll have income from each of your own ad benches and the possibility of bringing in $100.00 to $600.00 per month, depending upon store pedestrian traffic and what CPM model you choose.

To keep the price of the bench down and to insure bench quality we manufacture all our benches. The bench display face is manufactured with a durable clear plastic, protecting your clients colorful advertisement. Back-lighting will illuminate the ad panel and make the message very noticeable to shoppers walking past it. Depending on the model, the advertising board space is 11.0″ high by 45.0″ long; 14.0″ high by 44.0″ long, or 14″ high by 33″ long. Our back-lit benches are for indoor use only and need to be placed near wall outlets, see specification section for further details.

In the Back-Lit Advertising Business Guide, which comes free with your bench ad order, you will receive blank artist forms to scale size for your customers artwork. After your customer shows you what they want for their ad on this form, you then take it to a local quick sign printer to be made. Your customer pays the one time production fee to have this made, you usually charge about $150.00. Once printed they usually last for over 12 months.

Or we offer this same service. On our website ( ) you would login, upload your information and we will create the design. Then you would have your client login and approve or make changes. Once approved online, we will print it and forward it by UPS to you. The design is printed onto a flexible 1/8″ plastic material which can be rolled up and easily shipped. Our charge is $135.00 and you can charge your client the amount you decide. All this information and much more is covered in the ad bench business instruction manual you receive with your order.


These advertising benches are very effective for your customers. They can sell 24 hours per day and 7 days a week in full back-lit color, at eye level for the viewer. And unlike your daily newspaper with advertising that has to be sold every day, these illuminated indoor benches sit there making you money! The fact is, there is a huge lack of these ad benches everywhere and this means opportunity for you! Have you seen these ‘colorful back-lit advertising benches’ in your local busy store?  I bet you haven’t.  Imagine if you had just 20 of your own back-lit ad benches renting for $400.00 each per month..that is $8000.00 per month. The store owners like the idea because they also make money! The business model here is to give the store owner 40% of the gross income you receive per month. In other words if you receive $400.00 per month for a bench placed inside a busy store entry, the store owner receives $160.00 and you receive 60% or $240.00 income from each ad bench per month. The store owner is happy because he is making money from 8 square feet of unused floor space. In your instruction manual are several example agreements for securing the store floor space!

I have been in the outdoor advertising business for over 35 years in the Midwest. I have built and sold several outdoor billboard companies and a bench advertising business. For over 35 years I have assembled a wealth of information about the outdoor advertising industry including various forms of bus bench advertising and billboard advertising businesses. I have had the privilege of helping hundreds of young entrepreneurs. My company was the first to offer this information online, and to my knowledge we are still the only ones! Today, you can take advantage of this new highly profitable, patent-pending back-lit advertising opportunity.

The start-up cost and the risk are low. Just purchase a back-lit advertising panel or bench, read the business manual and get started.

See Our Video Here

The Back-Lit Advertising Business Guide (FREE with Your First Order!)

This small, fact filled training manual is designed to help you get started and be successful in no time! This information is priceless, but the manual is absolutely free with the purchase of your first back-lit indoor advertising bench.

Information contained inside is listed below:

  1. How and where to find indoor locations for your advertising benches.
  2. Where to locate potential advertisers-sponsors – a list of the top 25 categories.
  3. Sales agreement that can be customized and printed with your business information.
  4. A list of effective selling points about the back-lit indoor advertising benches.
  5. How to determine what price to charge for advertising and understanding CPM.
  6. Information and illustrations on how to maintain your new back-lit ad bench.
  7. All about the clients ad design, production and where to have it made.

AND FREE phone advice and assistance for the first 30 days!

In this current economy, everyday businesses are faced with the growing problem of how to reach their customers on a constantly slimmer ad budget. And everyday people who have put in over 20 years at their job, suddenly lose that job and their security it offered. Here is your opportunity to begin building something for yourself, your family. Also due to stiff competition from Amazon and online sellers, actual store owners are seeking additional forms of store income.

If you already own your own business, then here is another income source, plus a free advertising source you would own!

Order your back-lit ad bench today!


In-store Promotional Materials include:

– Double sided  Table top tent 4″w x 6″h that can be used on a counter near the register.

– Wall or counter Poster 11″w x 17″h.

– Hand out informal sheet 8.5″w x 11″h.

*Note: the above 3 items can be copied and placed throughout a store to help promote your Ad Panel.

As with any business plan, your success depends upon the amount of effort you invest! The opportunity however is real!


We Wrote the Book on How to Build and Own an Outdoor
Advertising Business!!