FAQ

  Question:  How does this work?

Answer:    We manufacture a new type (patent pending) backlite advertising bench called a Smart Bench for use inside retail stores (such as Supermarkets, Restaurants, Casinos, Hardware stores, etc.) These benches provide a visually effective way for local businesses to reach POP (point of purchase) customers with their advertising messages. For the first time, we are offering this opportunity to entrepreneurs to start this program in their own communities. There are two basic requirements for this program to work, you will need to locate retail stores to place the ad benches in and then find advertisers for the benches. An agreed upon percentage of the monthly ad income is then shared with the store owner.


Question:  How much does it cost to get started? (Note price increase)

Answer: We offer complete training information and one demo economy bench. Our Economy Backlit 4′ Smart Bench plus the complete startup manual and all related information costs $1,999.00 plus shipping of $50.00 to anywhere in the continental United States. Total cost = $2,049.00.


  Question:  What is the difference between ad benches, bench ads and bus benches?

Answer:    Ad benches or bench ads are any type of bench which has space available for advertising to be placed on them.  These benches are then situated in areas with heavy pedestrian traffic usually in front of or inside of various local businesses. Bus benches, on the other hand, are placed at bus stop locations usually on city owned or public property serving the needs of metro-city-transit bus customers.


Question:   Which size bench do I receive in this business package?

Answer:    The 4 foot economy backlit bench finished in black which weighs approximately 50 pounds along with a single backlit advertising panel and our complete startup business manual and related information.

We also manufacture two standard heavy duty backlit benches for busy locations – a 4′ model with a single advertising panel and a 6′ model with two advertising panels for double the income opportunity. Both benches are available for separate purchase.

Click Here for Specifications


  Question:   How do I know what price to charge advertisers?

Answer:     This is a key question.  Fortunately the advertising industry has a metric that is commonly used across all advertising platforms, including newspapers, outdoor media, radio, television, internet, etc. It is referred to as CPM (Cost Per Thousand Impressions), and in the information you receive this concept is fully covered. The amount of pedestrian traffic a store has determines the amount you would be able to charge for advertising. For instance, Kwik-Trip convenience stores located throughout the Midwest average over 10,000 customers per week or about 42,000 per month. This is about the same ad exposure as the average billboard only here potential viewers walk by the brightly lit Smart Bench which is only a few feet away!  Another factor is the type of store where the Smart Bench is located. Here on Cape Cod, the fee just to join some local golf courses is $70,000.00. A realtor or jewelry store will pay hundreds of dollars per month to advertise in this high value location as compared to a bench located in a Dollar Store.

The average range of ad income can be from $100.00 to $600.00 per month per bench for advertising. You can also charge a one-time fee for designing and producing the bench ad panel for your advertising client.


 Question:  Where can I place these Smart Benches?

Answer:    Certain categories of store soften draw more pedestrian traffic than other types. Here are a few examples: supermarkets, convenience stores, restaurants, casinos, liquor stores, truck stops, movie theaters, hardware stores, fitness studios, etc. The owner of the retail store will earn 40% of the advertiser’s monthly payment. They stand to make monthly income from their unused 8 sq. ft. of floor space. Retailers are always looking for new merchandise or different ways to boost their earnings. The information we supply in this program will help you find locations!


 Question:  Are these backlite benches for outdoors?

Answer:    No these backlite benches are for Indoor Use Only.


Question:  I am not good at art, who does my designs and the printing production of the ad panel?

Answer:    Many print shops and quick-sign companies offer this service. Besides the advertiser’s monthly ad cost, your ad client will also pay a one time design and production charge for the ad panel.

We can handle this for you. You simply create an account on our website: www.BenchBiz.com upload the basic information your client wants in their ad, we create a design and your client can view and approve it online. Then we produce it and mail it to you. The ad board is 1/8 inch in thickness, 11″ in height by 45″ length, made of plastic and very light weight. It arrives by UPS, rolled up and ready for you to place in the bench. All this, and much more is covered in the business manual you receive with your order.


 Question:  Does this Smart Bench come with paying advertisers?

Answer:    No, you are purchasing a new ad bench, free of any advertising contracts. It is up to you to find your bench locations and advertisers.


 Question:  How do I locate paying advertisers?

Answer:    The backlit business training manual and related information you receive with your order will answer this in detail. However here are several ideas. (1) Your ad bench will be placed in a heavy traffic area, so produce an ad on your demo bench to read “This Space Available” or “Advertise Here” with your phone number. (2) Have some brochures printed and mail them out to local businesses within a 4 mile radius of the store where the Smart Bench is located. (3) Stop in to your local businesses and speak with them about advertising. Leave them your business card and sales brochures. (In your training package, we provide several pre-designed sales brochures. You just need to have a printer add your company contact information.)


 Question:   Are these Smart Benches made in China?

Answer:     No, we are located on Cape Cod, and the benches are hand made and shipped from here. They are of heavy construction and made to last for years!


 Question:  What is included in the backlit Smart Bench advertising manual and other related items?

Answer:    In 2002 I wrote a book on how to “Build Your Own Billboard or Bench Advertising Business.” This was the first book written covering the outdoor ad business and how to start your own in detail on the internet. In the last 17 years since this book has been available, I have helped hundreds of future entrepreneurs in the outdoor advertising business. (This information is available here: www.BillboardBusiness.com).

In 2018, I designed a backlit advertising Smart Bench made for the indoor retail store industry and applied for a patent on this product.

The timing seemed right since so many retail stores are searching for additional income sources. With the backlit benches, the illumination makes them stand out in the stores and attract shoppers’ attention!

I have assembled all the information that I believe you will need to start and succeed in your own ad bench business by locating, placing and selling advertising. This comprehensive information along with a demo backlit Smart Bench to show to business owners and advertisers should be all you will need.

Some of the chapters included are as follows:

1)   How to find advertisers.

2)   Where to find locations for the backlit advertising benches.

3)   Determining how much to pay monthly for the bench location.

4)   How to handle the artwork and production.

5)   Sales agreements and store bench agreement.

6)   How to use and understanding CPM.

7)   Maintaining your backlit bench.

8)   Finding the best spots inside any store to place your bench.

9)   How to assemble your backlit bench.

10) How to install the advertisers ad backboard inside the bench.

11) www.BenchBiz.com login and internal client design dashboard.

12) The art of salesmanship.

13) Understanding your product.

14) Simple accounting.

15) What your monthly advertising rates should be.

Plus: Advertising brochures you can copy and use as direct mail to promote your benches to potential advertisers. A sketch form you can use for your clients mock up design, plus posters and fliers you can use to locate potential advertisers. Various literature of the backlit benches for use in your presentation. A visual presentation binder to help explain the program to potential business locations for bench placement. Plus, a visual sales presentation you can use when seeing potential advertising clients and more!


  Question: Do I use Your Smart Bench or BenchBiz name in my business name?

Answer: No you are not buying a franchise or guaranteed market area so you are free to use your own company name.


  Question:  What are your return policies?

Answer:    Please refer to our “Terms & Conditions” page: “Return Policy.


  Question:  What if I have more questions?

Answer:    We invite you to call us at: (774)-255-1874 office or my personal cell: (860)-748-5791 and email us at: info@adbenches.com