FAQ

Question:  How does this work?

Answer:    We manufacture a new type (patent pending) backlit advertising bench called a Smart Bench, a backlit countertop/wall ad panel and a floor stand backlit advertising panel. These are designed for selling advertising on, when placed inside retail stores (such as Supermarkets, Restaurants, Casinos, Hardware stores, etc.) These benches provide a visually effective way for local businesses to reach POP (point of purchase) customers with their advertising messages For the first time, we are offering this opportunity to entrepreneurs to start this program in their own communities. There are two basic requirements for this program to work, you will need to locate retail stores to place the ad benches in and then find advertisers for the benches. An agreed upon percentage of the monthly ad income is then shared with the store owner.


Question:  How much does it cost to get started?

Answer:  Our lowest priced 2’x2′ backlit wall or counter top ad panel retails for $399.00 and our 6′ backlit double advertising bench retails for $1999.00. There are three other products priced in the mid range.


Question:  What is the difference between ad benches, bench ads and bus benches?

Answer:    Ad benches or bench ads are any type of bench which has space available for advertising to be placed on them.  These benches are then situated in areas with heavy pedestrian traffic usually in front of or inside of various local businesses. Bus benches, on the other hand, are placed at bus stop locations usually on city owned or public property serving the needs of metro-city-transit bus customers.


Question:   What size benches do you offer?

Answer:    We offer an economy 4′ light-weight backlit bench for lower traffic areas. We also manufacture two standard heavy duty backlit benches for busy locations – a 4′ model with a single advertising panel and a 6′ model with two advertising panels for double the income opportunity. Both benches are available for separate purchase.

Click Here for Specifications


Question:   How do I know what price to charge advertisers?

Answer:     This is a key question.  Fortunately the advertising industry has a metric that is commonly used across all advertising platforms, including newspapers, outdoor media, radio, television, internet, etc. It is referred to as CPM (Cost Per Thousand Impressions), and in the information you receive this concept is fully covered. The amount of pedestrian traffic a store has determines the amount you would be able to charge for advertising. For instance, Kwik-Trip convenience stores located throughout the Midwest average over 11,000 customers per week or about 42,000 per month. This is about the same ad exposure as the average billboard only here potential viewers walk by the brightly lit Smart Bench or backlit ad panels on the countertops, which are only a few feet away!  Another factor is the type of store where these indoor advertising displays are located. Here on Cape Cod, the fee just to join some local golf courses is $70,000.00. A realtor or jewelry store will pay hundreds of dollars per month to advertise in this high value location as compared to an ad bench or ad display located in a Dollar Store.

The average range of ad income can be from $100.00 to $600.00 per month per backlit bench and $100.00 to $250.00 per month for backlit display panel.  You can also charge a one-time fee for designing and producing the bench ad or the display panel ad for your advertising client.


Question:  Where can I place these Smart Benches or display ad panels?

Answer:    Certain categories of store often draw more pedestrian traffic than other types. Here are a few examples: supermarkets, convenience stores, restaurants, casinos, liquor stores, truck stops, movie theaters, hardware stores, fitness studios, etc. The owner of the retail store will earn 40% of the advertiser’s monthly payment. They stand to make monthly income from their unused 8 sq. ft. of floor space or 2 sq. ft. of counter or wall space.  Retailers are always looking for new merchandise or different ways to boost their earnings. The information we supply in this program will help you find locations!


Question:  Are these backlit benches and backlit display panel ads for outdoors?

Answer:    No these backlit ads are for Indoor Use Only.


Question:  I am not good at art, who does my designs and the printing production of the ad panel?

Answer:    Many print shops and quick-sign companies offer this service. Besides the advertiser’s monthly ad cost, your ad client will also pay a one time design and production charge for the ad panel.

We can handle this for you. You simply create an account on our website: www.BenchBiz.com upload the basic information your client wants in their ad, we create a design and your client can view and approve it online. Then we produce it and mail it to you. These ad boards are 1/8 inch in thickness, about 11″ in height and up to 45″ length, made of plastic and very light weight. It arrives by UPS or USPS, rolled up and ready for you to place in the bench. All this, and more is covered in the business manual you receive with your order.


Question:  Do these Smart Benches or display ad panels come with paying advertisers?

Answer:    No, you are purchasing the advertising displays, free of any advertising contracts. It is up to you to find your inside store locations and advertisers.


Question:  How do I locate paying advertisers?

Answer:    The backlit business training manual you receive with your order will answer this in detail. However here are several ideas (1) Your ad bench or display panel ads will be placed in  heavy traffic areas, so place an ad on your bench or display ad panels to read “This Space Available” or “Advertise Here” with your phone number. (2) Have some brochures printed and mail them out to local businesses within a 6 mile radius of the store where the advertising displays are placed (3) Stop in to your local businesses and speak with them about advertising. Leave them your business card and a sales brochure. Beside your local businesses such as dentists, realtors, chiropractors, painters, home remodelers, plumbing & heating, travel agents, insurance agents, hardware stores, hair saloons, tax preparer, restaurants, auto dealers, pet stores, landscaping companies, coffee shop, bank, fitness centers, radio station, pizza hut, lumber yards, florist, furniture store, eyeglasses, employment agency, electrician, clinics, computer repair, cable, marine, body shop, loan companies, pest control, jewelry store etc as potential advertisers. You also have the sellers of the merchandise in the store where your advertising displays are located. Example: your backlit ad bench or backlit display panels are located in a supermarket. The local dairy which is selling their milk, cottage cheese or yogurt. Or the local bread bakery or egg producer etc. As you can see, potential advertisers should be plentiful in any market area, especially for a new trend of advertising!


Question:   Are these Smart Benches and display ad panels made in China?

Answer:     No, we are located on Cape Cod, hand made and shipped from here. Made of heavy construction and made to last for years!


Question:  What is included in the backlit advertising startup manual?

Answer:    In 2002 I wrote a book on how to “Build Your Own Billboard or Bench Advertising Business.” This was the first book written covering the outdoor ad business and how to start your own in detail on the internet. In the last 17 years since this book has been available, I have helped hundreds of future entrepreneurs in the outdoor advertising business. (This information is available here: www.BillboardBusiness.com).

In 2018, We designed a backlit advertising Smart Bench made for the indoor retail store industry and applied for a patent on this product. We also designed several ad display panels for walls, countertops or on a floor stand which display the advertisers message with a colorful background.

The timing seemed right since so many retail stores are searching for additional income sources. With these various ad displays, the illumination makes them stand out in the stores and attract shoppers’ attention which is ideal for advertisers.

This small, fact filled training manual is designed to help you get started and be successful in no time!

This information is priceless, but the manual is absolutely free with the purchase of your first backlit indoor advertising bench or display panel.

Information contained inside is listed below:

  1. How and where to find indoor locations for your advertising displays.
  2. Where to locate potential advertisers-sponsors – a list of the top 25 categories.
  3. Sales agreement that can be customized and printed with your business information.
  4. A list of effective selling points about the Backlit indoor advertising benches or displays.
  5. How to determine what price to charge for advertising and understanding CPM.
  6. 6. Information and illustrations on how to maintain your new backlit ad bench and ad display.
  7. All about the clients ad design, production and where to have it made.

AND FREE phone advice and assistance for the first 30 days!


Question: Do I use Your Smart Bench or BenchBiz name in my business name?

Answer: No you are not buying a franchise or guaranteed market area so you are free to use your own company name. However, we are looking for qualified partners in certain large markets and invite your inquiry.


Question:    What are your return policies?

Answer:    Please refer to our “Terms & Conditions” page: “Return Policy.”


Question:  What if I have more questions?

Answer:    We invite you to call us at: (774)-255-1874 office or my personal cell: (860)-748-5791 and email us at: info@adbenches.com